OUR TYPEFACES
Typography is a key-factor for the consistency of our brand identity. We use fonts in a very remarkable way. Here are our font families and how to apply them:
MAIN FONT FAMILY
Nichrome Black is our all-purpose font.
In communication and print materials, please prefer the all-caps form.
In architecture and ambiance, use everything in lowercase.
Click to download
USAGE
Architecture and signage: Lowercase
Communication (online and print): Capital letters
* The famous phrase above was created to showcase one of each letter. It is a good sample of a typeface. Here are other examples:
Each word should not have letters of different sizes or alignments.
Words with a double O immediately gain a pair of eyebrows, referring to our mascots.
sometimes we even alter some words to fit this, like froot, or mascoot, for instance.
although messy, the arrangements should look tidy.
We may play with size and alignment, to create a sense of rhythm and emphasize some words
Visual spacing between lines or words should not be smaller than the spacing between letters.
The alignment may play with the letters or the proportions of the field.
Not justified or aligned, unless in editorial material (menus and leaflets).
Always apply white letters over coloured background.
Avoid black or the other brand colours for texts.
* we used black above, just to clearly show the formal details without distractions.
Titles can appear in low-case, and text blocks in uppercase, in some cases:
Never: Sentence case or Title Case
Don't mix capital and
low-case letters
SECONDARY FONT FAMILY
The font we use for longer text blocks is Montserrat, in its various weights. Prefere the regular, using heavier, lighter or italic only in specific cases. This very text is an example of its usage.
Montserrat Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!?.,;:@#$%ˆ&*([{]})<>/|\
1234567890
Click to download
LOGO FONT FAMILIES
The base typographic family used for the logo is Alkaline Heavy.
The tagline uses Barlow Bold.
However, we are not offering the file for download here, because its use should be reserved only for the logo.
If you need these fonts, please let us know your purpose and we may send you the file.
ANYTHING ELSE?
This page should gather everything our partners need to grow their business.
If you miss something, please let us know and we will provide the materials.
And if you have any questions, contact us.
