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Typography is a key-factor for the consistency of our brand identity. We use fonts in a very remarkable way. Here are our font families and how to apply them:


Nichrome Black is our all-purpose font.

In communication and print materials, please prefer the all-caps form. 

In architecture and ambiance, use everything in lowercase.

Click to download


Architecture and signage: Lowercase

BrandBook Items-18.png

Communication (online and print): Capital letters

BrandBook Items-17.png

*  The famous phrase above was created to showcase one of each letter. It is a good sample of a typeface. Here are other examples:

Each word should not have letters of different sizes or alignments.

Screenshot 2024-04-22 at 20.55.25.png

Words with a double O immediately gain a pair of eyebrows, referring to our mascots.

sometimes we even alter some words to fit this, like froot, or mascoot, for instance.

although messy, the arrangements should look tidy.

Screenshot 2024-04-22 at 20.55.44.png

We may play with size and alignment, to create a sense of rhythm and emphasize some words

Visual spacing between lines or words should not be smaller than the spacing between letters.

The alignment may play with the letters or the proportions of the field.

Not justified or aligned, unless in editorial material (menus and leaflets).

BrandBook Items.png

Always apply white letters over coloured background.

Avoid black or the other brand colours for texts.


* we used black above, just to clearly show the formal details without distractions.

Titles can appear in low-case, and text blocks in uppercase, in some cases:

Screenshot 2024-04-17 at 08.56.44.png

Never: Sentence case or Title Case

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Don't mix capital and

low-case letters

BrandBook Items-19.png


The font we use for longer text blocks is Montserrat, in its various weights. Prefere the regular, using heavier, lighter or italic only in specific cases. This very text is an example of its usage.

Montserrat Regular





Click to download


BrandBook Items-15.png

The base typographic family used for the logo is Alkaline Heavy.

The tagline uses Barlow Bold.


However, we are not offering the file for download here, because its use should be reserved only for the logo.

If you need these fonts, please let us know your purpose and we may send you the file.


This page should gather everything our partners need to grow their business.
If you miss something, please let us know and we will provide the materials.

And if you have any questions, contact us.

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